Artist & Work
- SOCIAL FACTORY
- URBAN=Work & Shop
Born 1974, lives and works in Montreal
From a distance, these large works depict generic corporate logos, specifically of large mining and hydro companies in Canada. By omitting the textual elements from the graphics, the artist focuses purely on the iconic representation of the “corporation” and the quasi-magical use of logos by brands today. The specific logos in these works represent the very companies whose exploitation of natural resources in Canada has been the backbone of the continuous invasion of native land. Beadwork is common to Myre’s culture, the Anishinaabe Aboriginal visual language,. In Myre’s work, beads reference the collective action that stands behind the monolithic “corporation” and the “invisible hand” of capitalism, drawing attention and awareness to its activities. The title of the work, Journey of the Seventh Fire, refers to the Anishinaabe people’s Seven Fires Prophecy, which is closely linked to the fate of the Anishinaabeg through the ages. Each of the Prophecy’s “fires” relates to a different phase in the life of the native North American people. The seventh fire eerily predicts the current economic and ecological situation of North America.